Link Building

If you own or manage a website, you know that you need relevant links that the search engines will discover in order to achieve good rankings. But you might often wonder, what kind of links should I focus on, how many and from where?! Building relevant links from other websites is an intricate process.

At TECHeGO, we employ a wide range of methods and techniques to attract valuable links, and the right links, to build your rankings. We work to build a well-rounded link portfolio that includes many kinds of links and opportunities to help you compete. Relevant, high-quality links are one of the most important factors in determining how well a website will rank in the search engines. Building relevant links from other websites is an intricate process that requires time and patience.

The following are the types of links that we can build for your campaign and the level of difficulty and quality associated with building such links.

Types of Links

Content Distribution

Description: Links from press releases, article marketing, guest blog posts, aggregated links such as RSS feeds
How to Obtain: Write unique SEO optimized content, publish, promote via social networks
Difficulty Score: 1
Quality Score: 3

Blog/Forum Comments

Description: Links from forum signatures, posts, profiles, and blog “signing”
How to Obtain: Search relevant blogs & forum topics, register, create profiles, create anchor text signatures for forums
Difficulty Score: 1
Quality Score: 2

Reciprocal Links

Description: Links from partnerships, exchanges, and trades (use sparingly, stay topically relevant)
How to Obtain: Use only highest authority relevant sites to exchange with, try to do a 3 way instead of reciprocal
Difficulty Score: 2
Quality Score: 1

Social Media/Bookmarking

Description: Links from various social media profile pages and bookmarking tools
How to Obtain: Find top bookmarking sites based on PageRank, Alexa, dofollow and submit website using good keyword anchored phrases
Difficulty Score: 3
Quality Score: 3

Embedded Content

Description: Links via widgets, infographics, badges, and other embeddedable content
How to Obtain: Create visually appealing and useful content, promote via social networks
Difficulty Score: 3
Quality Score: 4

Link Reclamation

Description: Links to no longer available resources to re-point at your pages
How to Obtain: Check Google Webmaster Tools for pages not found, contact websites linking to those to change link or redirect on your site
Difficulty Score: 3
Quality Score: 5

Natural Links

Description: Links gained naturally due to link worthy (viral) content, link baiting, etc.
How to Obtain: Create good, informative content and promote through your networks
Difficulty Score: 4
Quality Score: 5

Link Requests

Description: Links acquired through manual requests from webmasters, site owners, etc.
How to Obtain: Conduct competitive link analysis, use search operators, keyword searches, manual email requests
Difficulty Score: 5
Quality Score: 5